Introduction
      
  
  
  
  
  
  
Two events in the late 1950s marked the 
beginning of a new, direct   approach to the treatment of sexual 
dysfunctions. The first event was the   publication of an article by 
Semans (1956) describing a simple technique for   treating premature 
ejaculation.  The second event was the publication of Wolpe’s Psychotherapy by Reciprocal Inhibition (1958),
 which described the   application of conditioning procedures to the 
treatment of various sexual   dysfunctions.  These techniques did not 
receive widespread attention until 1970,   when Masters and Johnson’s Human Sexual Inadequacy
 expanded these direct   approaches into a comprehensive therapy program
 for sexual dysfunctions.  Since   then numerous articles have been 
published on sex therapy, sex therapy clinics   have sprung up and many 
additional techniques have been added to the repertoires   of clinicians
 who treat sexual dysfunctions (Hogan, 1978).
Definition of Sexual   Dysfunctions 
Sexual dysfunctions are cognitive, affective, 
and/or behavioral   problems that prevent an   individual or couple from
 engaging in and/or enjoying satisfactory intercourse   and orgasm 
(Hogan, 1978). Thus sexual dysfunctions are distinguished from sexual   
variations, in which the individual may successfully engage in 
intercourse in an   unconventional way or with an unconventional object 
choice (Kaplan,   1974b).Masters and Johnson (1966), divided the common 
pattern of sexual response   cycle in both sexes into four specific 
phases such as a) Excitement phase, b)   Plateau phase, c) Orgasm phase 
and Resolution phase. Based on these divisions   sexual   dysfunctions 
are also seen as  disturbances in one or more of the sexual   response 
cycle's phases, or pain associated with arousal or   intercourse.
Classification of   Sexual Dysfunctions
Hogan (1978) classified sexual   dysfunctions 
in to male and female dysfunctions. Male sexual dysfunctions can be 
subdivided   into erectile failure, retarded ejaculation, premature ejaculation, and   dyspareunia.
 The term impotence has been used in the past to refer to   the first 
three categories. However, the importance of distinguishing among   
these three disorders is emphasized both by Kaplan (1974b) and by 
Masters and   Johnson (1970), since the three differ both 
physiologically and in their   response to treatment.
 Erectile failure (EF)
 refers to the inability of the male to   achieve or maintain an 
erection to such an extent that he is unable to engage in   satisfactory
 intercourse. 
Retarded ejaculation (RE),
 also termed "ejaculatory incompetence"   (Masters and Johnson, 1970) 
and "ejaculative impotence" (Cooper, 1968a), is a   disorder in which 
the male suffers from delayed intravaginal ejaculation or the   
inability to ejaculate intravaginally.  
Premature ejaculation (PE)
 is topographically the opposite of RE: The   patient suffering from PE
 ejaculates prior to or soon after inserting his penis   into his 
partner's vagina. There are no objective criteria for what constitutes  
 premature ejaculation.   However, data do indicate that increasing 
ejaculatory   latency beyond seven minutes is not strongly associated 
with increased incidence   of coital orgasm for women, and that the 
median duration of intercourse for men   is somewhere between four and 
seven minutes (Gebhard, 1966). Thus, one might   suggest that a latency 
to ejaculation of less than four minutes may be a   tentative indicator 
for treatment. Such a definition must be tempered by several   other 
factors: How much manual and oral foreplay stimulation of his genitals 
can   the male tolerate without ejaculation; whether the male is 
unrestrained in   intercourse or can only delay ejaculation by slowing 
thrusting, thinking   unpleasant, antierotic thoughts, biting his 
tongue, or wearing a condom;   frequency of intercourse; age of the 
patient; and use of alcohol, drugs, and   even topical anesthetic creams
 to dull sexual responsivity and delay   ejaculation. It is therefore 
easier to describe what not premature ejaculation   is: both husband and
 wife agree that the quality of their sexual encounters is   not 
influenced by efforts to delay ejaculation (LoPicolo, 1978). 
The final   male dysfunction is dyspareunia, or painful intercourse. ,This   disorder is usually caused by organic factors (Masters and Johnson, 1970).  
Female   sexual dysfunctions have been divided into five categories: general sexual   dysfunction, primary and secondary orgasmic dysfunction, dyspareunia, and   vaginismus.  General sexual dysfunction
 consists of the   inhibition of the vasocongestive/ arousal stage of 
the sexual response, so that   vaginal lubrication and swelling develop
 minimally or not at all. General   sexual dysfunction is experienced 
subjectively by the female as a lack of   erotic feelings. This 
dysfunction was first recognized as a discrete disorder   in 1974 by 
Kaplan (1974a,), and most investigators have not yet adopted the   term.
 Patients presenting with this disorder are classified by other   
researchers as either inorgasmic or "frigid”.
Orgasmic dysfunction consists of the inhibition of   the orgasm phase of the female sexual response. It is subdivided into primary orgasmic dysfunction, which exists when the patient has   never experienced an orgasm in any way, and secondary orgasmic   dysfunction,
 a disorder in which the client has had an orgasm at least   once 
through some form of sexual stimulation but currently experiences coital
   orgasms rarely or not at all.
 The term   frigidity is often used in the 
literature on sexual dysfunctions as a catchall   category for orgasmic 
dysfunction and general sexual dysfunction. The term has   little 
utility, since it does not even inform one as to which of the two   
components of the sexual response has been inhibited, let alone finer 
details   (e.g., whether the problem is primary or secondary).
Dyspareunia (painful
 intercourse) in the female can   range from postcoital vaginal 
irritation to severe pain during penile thrusting.   It is far more 
common in the female than in the male (Masters and Johnson,   1970), and
 female dyspareunia is more likely to involve psychological factors   
than is male dyspareunia. 
Vaginismus, the 
final female dysfunction to be   discussed, is a condition in which the 
vaginal introitus closes tightly when   intercourse is attempted, thus 
preventing penetration. It is caused by an   involuntary spastic 
contraction of the sphincter vaginae and the levator ani,   the muscles 
surrounding the vagina.
ICD-10 classifies 
sexual dysfunctions, not caused by organic disorder or   disease  under 
ten headings. These are lack or loss of sexual desire, sexual   aversion
 and lack of sexual enjoyment, failure of genital response, orgasmic   
dysfunction, premature ejaculation, nonorganic vaginismus, nonorganic   
dysparenunia, excessive sexual drive, other sexual dysfunction, not 
caused by   organic disorder or disease, and unspecified sexual 
dysfunction, not caused by   organic disorder or disease.
Historical Overview 
The history of sex therapy   as a discipline is
 relatively brief (Leiblum & Rosen, 1989). From the start   of the 
twentieth century until the late 1960s, sexual dysfunction was typically
   treated within a psychoanalytic framework (Rosen & Weinstein, 
1988), as were   most psychological problems (Comer, 1995). As such, 
treatment consisted of   long-term, individual psychotherapy to unmask 
the underlying (and often   unconscious) intrapsychic conflicts that 
manifested themselves as disruption of   "healthy" or "mature" sexual 
functioning. In contrast to this dominant   perspective, a few 
clinicians (e.g., Lazarus, 1971; Obler, 1973; Wolpe, 1958)   explicitly 
applied behavioral principles in the treatment of sexual dysfunction,   
but such approaches were not the norm prior to the 1970s. 
Sex therapy as it is known today was   
essentially founded by Masters and Johnson (1970), whose published 
report on a   "new" therapeutic approach to sexual problems 
revolutionized what health   professionals saw as the appropriate 
treatment for such difficulties. In   contrast to psychoanalytic 
approaches, the "new" sex therapy was relatively   brief, problem 
focused, directive, and behavioral with regard to technique.   Rather 
than intrapsychic factors, Masters and Johnson (1970) emphasized social 
  and cognitive causes of sexual dysfunction; ultimately, the large 
majority of   sexual difficulties were seen as arising from a sexually 
restrictive or   religiously orthodox upbringing. On the heels of 
Masters and Johnson, Helen   Kaplan (1974, 1979) introduced and 
elaborated her version of the "new" sex   therapy. Potentially viewed as
 an integration of, or bridge between, the   traditional psychoanalytic 
and more contemporary behavioral approaches, hers   included an initial 
emphasis on immediate symptoms. If the direct approach to   symptom 
treatment worked, the case was closed. If, however, the "new" behavioral
   techniques met with resistance, the therapist relied on psychodynamic
 theory, or   consideration of "deeper" issues, to understand the 
possible intrapsychic and   interpersonal roles the sexual dysfunction 
might be serving.
The new sex therapy, as elaborated by   Masters
 and Johnson (1970), included short-term but intensive work with the   
couple (conjoint therapy). Detailed information about relevant human 
anatomy   (structure) and physiology (functioning) was provided, as was 
more general   counseling as needed. The therapists conducted their work
 as a male-female pair   of cotherapists; hence, traditional sex therapy
 involved four individuals (the   cotherapists and the client couple). 
Additionally, the intervention consisted of   direct behavioral 
exercises, including prescription of nondemand pleasuring, or   "sensate
 focus," wherein the objective was to (re)experience sexual pleasure in 
  the absence of anxiety from perceptions of performance demand or 
excessive   self-monitoring of sexual performance ("spectatoring"). 
Over the past decade or so,   the types of 
cases commonly seen in sex-therapy clinics have changed   dramatically 
from the earliest days of contemporary sex therapy (Leiblum &   
Rosen, 1995; Rosen & Leiblum, 1995). As the proportion of clients 
who simply   needed education and direction dwindled, the proportion of 
clients with more   pervasive and chronic sexual problems increased. 
Accordingly, instances of   erectile failure (Rosen & Leiblum, 
1992), low sexual desire (Beck, 1995;   Kaplan, 1979; Leiblum & 
Rosen, 1988), and compulsive sexual behavior   (Coleman, 1991; Goodman, 
1993) have become an increasing part of sex therapists'   caseloads 
(Schover & Leiblum, 1994). These problems present a greater   
challenge to clinicians and hence do not evidence the high rates of 
improvement   found among the earlier reports on the success of sex 
therapy (Kilmann, Boland,   Norton, Davidson, & Caid, 1986; Rosen 
& Leiblum, 1995). Currently, sex   therapists appear to employ a 
broad range of treatment modalities, including   bibliotherapy and group
 therapy (Hawton, 1992; Shah, 1996). At the same time,   sex therapists 
have witnessed a marked "medicalization" of treatment for many   sexual 
problems (Schover & Leiblum, 1994; Tiefer, 1994). 
Causes of sexual   dysfunctions
Hogan (1978) summarizes the   causes of sexual dysfunctions as psychological, physical,   interpersonal and   socio-cultural.   
Psychological causes can   include:
- stress or anxiety from work or family responsibilities
 - 
                concern about sexual performance
 - 
                conflicts in the relationship with your partner
 - 
                depression/anxiety
 - 
                unresolved sexual orientation issues
 - 
                previous traumatic sexual or physical experience
 - 
                body image and self-esteem problems
 
Physical causes can   include:
- diabetes
 - 
                heart disease
 - 
                liver disease
 - 
                kidney disease
 - 
                pelvic surgery
 - 
                pelvic injury or trauma
 - 
                neurological disorders
 - 
                medication side effects
 - 
                hormonal changes, -related to pregnancy and menopause
 - 
                thyroid disease
 - 
                alcohol or drug abuse
 - 
                fatigue
 
Interpersonal relationship   causes may include:
- partner performance and technique
 - 
                lack of a partner
 - 
                relationship quality and conflict
 - 
                lack of privacy
 
Socio-cultural influence   causes may include:
- inadequate education
 - 
                conflict with religious, personal, or family values
 - 
                societal taboos
 
Approaches Used in Sex Therapy    
Masters and Johnson’s   Approach
Treatment begins with assessment   procedures,
 including a physical examination and interviews with therapists who   
took medical and personal histories. On the third day, the therapists 
met with   the couple to discuss their assessment of the nature, extent,
 and origin of the   sexual problem to recommend treatment procedures 
and to answer any questions   (Wiederman, 1998).
Kaplan’s   Approach
Assists the partners in achieving their   
sexual goals in as short a time as possible. Sessions are usually held 
once or   twice a week while the partners continue to live at 
home.(Wiederman,   1998).
The PLISSIT Model Approach   (Annon,1976)
 The model provides for four levels of
   approach, and each letter or pair of letters designates a suggested 
method for   handling presenting sexual concerns. The four levels are: 
Permission-Limited   Information-Specific Suggestions-Intensive Therapy.
  
The First Level of Treatment: Permission
Sometimes, all that people want to know is   
that they are normal, that they are okay, that they are not "perverted,"
   "deviated," or "abnormal," and that there is nothing wrong with them.
 Mostly,   they would like to find this out from someone with a 
professional background or   from someone who is in a position of 
authority to know. If permission giving is   not sufficient to resolve 
the client's concern, then therapist can combine their permission   
giving with the second level of treatment.
The   Second Level of Treatment: Limited Information
In contrast to   permission giving, which is 
basically telling the client that it is all right to   continue doing 
what he or she has been doing, limited information is seen as   
providing the client with specific factual information directly relevant
 to his   or her particular sexual concern.   For example, providing 
specific information   for a young man concerned that his penis may be 
somewhat smaller than average   may be all that is necessary to resolve 
his concern (e.g., the foreshortening   effect of viewing his own penis,
 that there is no correlation between flaccid   and erect penis size, 
that the average length of the vagina is usually three to   four inches,
 that there are very few nerve endings inside the vagina, etc.   
Providing limited information is also an excellent method of dispelling 
sexual   myths, whether they are specific ones such as those pertaining 
to genital size,   or more general ones such as that, on the average, 
men and women differ markedly   in their capacity to want and to enjoy 
sexual relations and in their fundamental   capacity for responsiveness 
to sexual stimulation, or that men are more quickly   aroused than 
women, etc. If giving limited information is not sufficient to   
resolve the client's sexual concern then the therapist may proceed to 
the third   level of treatment.
The Third Level of Treatment: Specific   Suggestions. 
What the clinician needs   is a sexual problem 
history. This is not to be confused with a sexual history.   If 
clinicians begin to take a sexual history, then they are heading into   
intensive therapy, not brief therapy. It is an assumption of the model 
proposed   here that a comprehensive sexual history is not relevant or 
necessary at this   level. The application of the specific suggestion 
approach may resolve a number   of problems that filtered through the 
first two levels of treatment; but,   needless to say, it is not 
expected that it will successfully deal with all such   problems. If the
 third level of approach is not helpful to the client, then a   complete
 sexual history may be a necessary step for intensive therapy.    
The Fourth Level of Treatment: Intensive   Therapy
 Intensive therapy in   the model 
proposed here does not mean an extended standardized program of   
treatment. In the P-LI-SS-IT model, intensive therapy is seen as highly 
  individualized treatment that is necessary because standardized 
treatment was   not successful in helping the client to reach his or 
her goals. Many   learning-oriented therapists have decried the 
restrictive use of one or two   standardized procedures and have 
advocated a broad-spectrum approach to   therapy.
The Cognitive Therapy Approach
Method based on 
exploring more positive ways of   viewing sex and sexuality to eliminate
 negative thoughts and attitudes about sex   that interfere with sexual 
interest, pleasure, and performance (LoPicolo &   LoPicolo,1978)
Cognitive Behavior Therapy Approach
Because positive sexual   fantasies are 
associated with positive affect, general physiological arousal,   and 
sexual arousal, cognitive behavior therapists encourage their use by 
asking   the patient to deliberately identify arousing sexual fantasies 
(LoPicolo &   LoPicolo,1978).
 Basic Principles of Direct Treatment of Sexual Dysfunction   (LoPicolo, 1978)
Mutual   Responsibility
It must be stressed that   all sexual 
dysfunctions are shared disorders; that is, the husband of an   
inorgasmic woman is partially responsible for creating or maintaining 
her   dysfunction, and he is also a patient in need of help. Regardless 
of the cause   of the dysfunction, both partners are responsible for 
future change and the   solution of their problems. 
Information and Education
Most   patients suffering from sexual 
dysfunction are woefully ignorant of both basic   biology and effective
 sexual techniques. Sometimes this ignorance can directly   lead to the
 development of anxiety, which in turn produces sexual dysfunction.   
For example, a recent patient dated the onset of her aversion to sex as 
  beginning when she first noted that her clitoris “disappeared” during 
  manipulation. She interpreted this normal retraction of the clitoral 
shaft   during the plateau phase of arousal (Masters and Johnson, 1966) 
as a   pathological sign that she was not becoming aroused. This anxiety
 led to a   complete loss of her arousal and enjoyment of sexuality. 
Similarly, many cases   of vaginismus seem to begin as a result of the 
husband's forceful attempts to   accomplish intromission in spite of his
 uncertainty about the exact location of   the vagina. 
Attitude Change
Negative societal and parental attitudes toward
 sexual expression, past   traumatic experiences, and the current acute 
distress combine to make the   dysfunctional patients approach each 
sexual encounter with anxiety or, in   extreme cases, with revulsion and
 disgust.
Eliminating Performance Anxiety
 In   the culture of the 1970s, with its heavy 
emphasis on youth, beauty, and sexual   attractiveness, demands for 
sexual competence and expertise seem to be assuming   a larger role in 
the development of sexual dysfunction. Accordingly, for therapy   to 
succeed, the dysfunctional patients must be freed from anxiety about 
their   sexual performance. Patients, regardless of presenting 
complaint, are told to   stop “keeping score,” to stop being so 
goal-centered on erection, orgasm, or   ejaculation, and instead to 
focus on enjoying the process rather than trying for   a particular end 
result. 
Increasing Communication and Effectiveness of Sexual   Technique
Dysfunctional couples   tend to be unable to 
clearly communicate their sexual likes and dislikes to each   other, due
 to inhibitions about discussing sex openly, excessive sensitivity to   
what is perceived as hostile criticism by the spouse, inhibitions about 
trying   new sexual techniques, and the incorrect assumption that a 
person's sexual   responsiveness is unchanging, i.e., that an activity 
that is pleasurable on one   occasion will always be pleasurable. 
Accordingly, direct therapy encourages   sexual experimentation and 
open, effective communication about technique and   response. Procedures
 that are used include having the patient couple share their   sexual 
fantasies with each other, read explicit erotic literature, and see   
explicit sexual movies that model new techniques, and training the 
couple to   communicate during their sexual interaction. 
Changing Destructive Life-Styles and Sex Roles
 Direct therapy for sexual dysfunction often 
involves the therapist's   stepping outside the usual therapeutic 
posture of responding to the patient, and   instead taking an active, 
directive, and initiating role with the patient in   regard to general 
life-style and sex-role issues. For example, many   dysfunctional 
patients make sex the lowest priority item in their life. Sex   occurs 
only when all career, housework, child-rearing, home management,   
friendship, and family responsibilities have been met. This usually 
ensures that   sex occurs infrequently, hurriedly, late at night, and 
when both partners are   physically and mentally fatigued. In such a 
case, patients may be instructed to   make "dates" with each other for 
relaxing days or evenings (Annon, 1974). 
Prescribing Changes in Behavior
If   there is any one
 procedure that is the hallmark of direct treatment of sexual   
dysfunction, it is the prescription by the therapist of a series of 
gradual   steps of specific sexual behaviors to be performed by the 
patients in their own   home. These behaviors are often described as 
“sensate focus” or “pleasuring”   exercises. Typically, intercourse and,
 indeed, breast and genital touching are   initially prohibited, and the
 patients only examine, discuss, and sensually   massage each other's 
bodies. Forbidding more intense sexual expression allows   the patients 
to enjoy kissing, hugging, body massage, and other sensual   pleasures 
without the disruption that would occur if the patient anticipated   
these activities would be followed by intercourse or other sexual 
behaviors that   have not been pleasurable in the past. The couple's 
sexual relationship is then   rebuilt in a graduated series of 
successive approximations to full sexual   intercourse. At each step, 
anxiety reduction, skill training, elimination of   performance demands,
 and the other components described above are used to keep   the 
couple's interactions pleasurable and therapeutic   experiences.
Treatment   sexual dysfunctions based on behavioral and cognitive   approach
The Correction of Misconceptions
Direct advice, guidance,   information, 
reassurance, or instruction may suffice to overcome the milder,   
simpler, and more transient cases of impotence and frigidity. The 
correction of   faulty attitudes and irrational beliefs is often an 
essential forerunner to   specific techniques of lovemaking. One should 
endeavor to impart nonmoralistic   insights into all matters pertaining 
to sex. It is often helpful to prescribe   nontechnical but 
authoritative literature  (Lazarus, 1978). 
Graded Sexual Assignments
Wolpe (1958) evolved a   simple but effective 
procedure for promoting sexual adequacy and responsiveness   in those 
cases where anxiety partially inhibits sexual performance. A   
cooperative sexual partner is indispensable to the successes of the 
technique.   The patient is instructed not to make any sexual responses 
that engender   feelings of tension or anxiety but to proceed only to 
the point where   pleasurable reactions predominate.  The partner is 
informed that she must never   press him to go   beyond this point, and 
that she must be prepared for several   amorous and intimate encounters 
that will not culminate in coitus. The theory is   that by maintaining 
sexual arousal in the ascendant over anxiety, the latter   will decrease
 from one amorous session to the next. Thus, positive sexual   feelings 
and responses will be facilitated and will, in turn, further inhibit   
residual anxieties. In this manner, conditioned inhibition of anxiety is
   presumed to increase until the anxiety reactions are completely   
eliminated.
The role of Desensitization Procedures in Overcoming   Frigidity
Treatment of chronic frigidity by systematic   
desensitization was first reported Lazarus (1963).  Desensitization has 
also   been successfully applied to groups of impotent men and frigid 
women (Lazarus,   1969). The preferred size of desensitization groups 
is between four and eight   members. The sessions are conducted at the 
pace of the slowest (most anxious)   individual. If one group member 
obviously delays the progress of the other   patients, he is given a few
 individual sessions to expedite matters. The typical   hierarchy 
applied to the frigid women consisted of the following progression:   
embracing, kissing, being fondled, mild petting, undressing, foreplay in
 the   nude, awareness of husband's erection, moving into position for 
insertion,   intromission, changing positions during coitus.  
  In the   treatment of vaginismus (as well as 
in those cases suffering from generalized   fears of penetration), 
desensitization, first in imagination, followed at home   by gradual 
dilation of the vaginal orifice, has proved highly successful. The   
patient, under conditions of deep relaxation, is asked to imagine her 
inserting   a graded series of objects into the vagina. When she is no 
longer anxious about   the imagined situation, she is asked to use real 
objects. One might commence   with the tip of a cotton bud, or the tip 
of the patient's little finger,   followed by the gradual insertion of 
two or more fingers, internal sanitary   pads, various lubricated 
cylinders, and eventually by the gradual introduction   of the penis, 
culminating with vigorous coital movement.  Masters and Johnson   (1970)
 consider it necessary for husband and wife to cooperate in all phases 
of   dilatation therapy.
Assertive Training for Impotent Men
Many   impotent men appear to have servile 
attitudes toward women and respond to them   with undue deference and 
humility. Their sexual passivity and timidity are often   part of a 
generally nonassertive outlook, and their attendant inhibitions are   
usually not limited to their sex life. These men feel threatened when 
required   to assume dominance in a male-female relationship.  Therapy 
is aimed at   augmenting a wide range of expressive impulses, so that 
formerly inhibited   sexual inclinations may find overt expression. This
 is achieved first by   explaining to the patient how ineffectual forms 
of behavior produce many   negative emotional repercussions. The 
unattractive and exceedingly distasteful   features of obsequious 
behavior are also emphasized. The patient is then told   how to apply 
principles of assertiveness to various interpersonal situations.   For 
instance, he is requested to "express his true feelings; stand up for 
his   rights," and to keep detailed notes of all his significant 
attempts (whether   successful or unsuccessful) at assertive behavior. 
His feelings and responses   are then fully discussed with the 
therapist, who endeavors to shape the   patient's behavior by means of 
positive reinforcement and constructive criticism   (Lazarus, 1978). 
Aversion- Relief Therapy in the Treatment of a Sexually Unresponsive   Woman
Here   patient is given aversive stimuli such 
as electric shock. When the electrical   impulses became intolerable, 
she was required to turn her attention toward   several photographs of 
nude men on the desk in front of her. Upon looking at the   pictures, 
the shock is immediately terminated (producing definite signs of   
relief). She receives intermittent shocks when averting her gaze from 
the   pictures .  A slightly modified method can be at a later stage. 
  The therapist   says, "Shock!" and administered a very strong burst of
 electricity to the   patient's palm if she did not proceed to look at 
the pictures within eight   seconds. She is  told that she could avoid 
the shock by looking at the pictures   in good time. (Lazarus, 1978).
The Treatment of Premature Ejaculation
Premature ejaculation is   sometimes a symptom 
of anxiety. The amelioration of anxiety by such techniques   as 
relaxation, desensitization, and assertive training has therefore proved
   helpful in certain instances. In general, however, it should be noted
 that   psychotherapeutic efforts have not proved especially effective 
in altering the   premature response pattern. Nevertheless, some 
essentially simple tricks may   occasionally meet with gratifying 
success. For instance, some individuals have   managed to delay orgasm 
and ejaculation merely by dwelling on nonerotic thoughts   and images 
while engaged in sexual intercourse. Others have found it more   
effective to indulge in self-inflicted pain during coitus (e.g., 
pinching one's   leg, biting one's tongue). Masters and Johnson (1970), 
however, are not in favor   of distraction techniques. The use of 
depressant drugs (e.g., alcohol or   barbiturates) may also impede 
premature ejaculation in some individuals. The   reduction of tactile 
stimulation (e.g., by wearing one or more condoms, or by   applying 
anesthetic ointments to the glans penis) is also often recommended. All 
  of the foregoing procedures are of limited value (Lazarus,   1978).
 Two very   effective techniques for the treatment of premature ejaculation are the   pause (Semans, 1956) and the squeeze
 (Masters and Johnson,   1970) procedures. The pause technique consists 
of the female stimulating the   male manually until he feels the 
physical sensations immediately preceding   orgasm. At this point, the 
wife stops stimulating him until the sensations   subside, then begins 
stimulating the penis again, and stops just before   ejaculation. As 
this procedure is repeated, the male begins to develop   ejaculatory 
control. The next step consists of repeating the procedure with the   
penis lubricated, so that the intravaginal environment is more closely  
 approximated.
 Masters   and Johnson (1970) have developed a 
modification of this procedure in which the   wife manually stimulates 
the penis until it becomes erect. She then squeezes the   penis at the 
coronal ridge for three to four seconds, which causes the man to   lose 
the urge to ejaculate and to lose 10-30% of his erection. The wife waits
   fifteen to thirty seconds, then repeats the procedure. After 
practicing for a   few days, the couple repeats the procedure with 
intravaginal containment of the   penis, but no thrusting, to produce 
stimulation. The next steps are   intravaginal containment with slow 
movement, and than fast movement, using the   squeeze as before.
Masters and   Johnson (1970) write: "Definitive
 laboratory experience supports the concept   that a more successful 
clinical approach to the problems of sexual dysfunction   can be made by
 the dual-sex teams of therapists than by an individual male or   female
 therapist. Certainly, controlled laboratory experimentation in human  
 physiology has supported unequivocally the initial investigative 
premise that   no man will ever fully understand a woman's sexual 
function or dysfunction. . .   . The exact converse applies to any 
woman." 
Conjoint Therapy: Another
 Masters and Johnson (1970)   dictum is that the relationship, rather 
than either of the partners, is the   patient. Because of this, they 
treat couples and not individual patients. Kaplan   (1974b) and 
LoPiccolo (1975) echo this view. LoPiccolo (1975) emphasizes to the   
husband and wife that they are both responsible for future change, and 
Kaplan   (1974b) believes that conjoint therapy is more effective than 
individual therapy   because the shared sexual experiences are the 
crucial factor in   therapy.
Research Outcomes:  problems and   issues
More than a decade after Masters and Johnson 
(1970), LoPiccolo   (1983) noted that sound empirical evidence about the
 relative efficacy of sex   therapy compared to other types of 
interventions was lacking. What is   conspicuously missing from the 
sex-therapy literature are large, well-done   studies involving adequate
 comparisons among specified treatment and control   groups (Rosen &
 Leiblum, 1995; Schover & Leiblum, 1994). 
In general, conducting   outcome research in 
psychotherapy is a daunting enterprise (Bergin &   Garfield, 17994),
 and conducting outcome research in sex therapy may be even   more 
difficult, given the variety of physical and psychological etiological  
 factors that may be relevant to a group of individuals, all of whom 
evidence the   same manifest sexual dysfunction. This issue may 
partially explain the apparent   decrease in outcome studies in sex 
therapy (see Schover & Leiblum, 1994, for   discussion of other 
factors). As the clinical presentation of sexual   difficulties has 
become more complex, the idea of applying the same therapeutic   
approach to all cases may seem increasingly absurd (LoPiccolo, 1992, 
1994; Rosen   & Leiblum, 1995). Still, in an era of increasingly 
complex clinical   presentations, it is even more important to determine
 empirically the active   ingredients in sex therapy, especially as 
matched with particular types of   clients, dysfunctions, and 
etiological factors. In other words, we are lacking   the necessary data
 to answer the question, "What type of sex-therapy approaches,   with 
what type of sexual problems, what type of clients, and what type of sex
   therapist is most likely to result in a positive outcome?" (McCarthy,
 1995). 
Conclusion
In a broad sense, the future   of sex therapy 
is dependent on the future of sexual science. Advances in theory   and 
research on the components of, and factors related to, human sexual   
experience allow for further growth regarding interventions to alleviate
 sexual   dysfunction. However, it is also incumbent on those who 
actually perform sex   therapy to elaborate their theoretical 
assumptions and test the relative   efficacy of their interventions 
through empirical study. The current nature of   the complex cases with 
which the sex therapist is faced makes such research both   more 
difficult and more needed than was true two decades ago (Wiederman, 
1998). 
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